PiccadillyOn - Brand Experience

The #PiccadillyOn campaign showcased a 2-minute digital film that creatively highlighted the dynamic use of sponsored color chips from around the world.
Each color chip contributed to a patchwork that was featured in three distinct narrative segments of a 4K film, which premiered across the iconic Piccadilly Lights screen on 'SwitchOn' day.
The narratives were developed using Unity 3D, integrating live global data from the sponsored color chips. This approach gave the client full flexibility and control, allowing for real-time updates and seamless adjustments within the interactive environment.