NEOM - Brand Experience & Strategy

NEOM - Brand Experience & Strategy is a recent project that involved creating an immersive experience in the desert, using live actors, projection gauze surfaces, and interwoven narratives. In addition to this, a full creative strategy was developed to ensure the infrastructure of NEOM could thrive, including the implementation of digital and future technologies. This project showcases the innovative and forward-thinking approach that was taken to bring the NEOM vision to life.