Accessorize Flagship Store

Building on the success of the Monsoon project, Engage transformed the Accessorize flagship store at Westfield, London, with a dynamic, generative content engine that brought the store to life in a visually captivating way.
Over 300 hanging LED rods adorned the storefront, each one powered by content that flows across the exterior walls and in-store screens. This content is directly linked to the internal marketing team's activities, allowing them to quickly update the display overnight to feature new campaigns or promotions.
The front and in-store screens are also driven by a sophisticated three-dimensional cube system, which takes uploaded content and disperses it throughout the store in unique, generative patterns. This system creates an ever-changing, immersive experience that keeps the store environment fresh and engaging for customers.